Just got back from the Bread and Butter Berlin trade show. What a cool city. If you’ve never had the pleasure I do recommend doing so whenever possible. One of our delectable brands Sedgwick & Cedar was unveiling it’s new capsule collection entitled “Planet Rock.” Rolled out there with the founder of S&C Ray Riccio. Good dude. Everybody loves the cultures of street, art and music, but Ray has a dedication that is really what its all about. Doing it for the love.
So had to swing by CLVII , quite frankly they’re doing things over there. You know if weezy lookin’ to your spot for the most exclusive ish, then you’re doing something right. As soon as I walked in I had the pleasure of meeting a young lady named Daniella. Good day. She was super cool. Told me to come back later to see Francis, he’s the big boss of hot sauce over there. So after combing through their fine goods I took off. When i came back he couldn’t have been more helpful in telling me the story behind CLVII. But as it was Berlin’s Fashion Week and with expecting celebs and media en route, i wanted to get out of his hair.
The trade show itself was pretty bad ass. Everyone was on top of their game and the shops came out in droves to see whats hot. Shops like Citadium, Auguste, Beretta, Montana Shop UK, Pigalle, Wood Wood, White Sole, etc…best of the best. So cool to meet and rap with the best of Europe’s retail game. There were tons of big brands/stores there as well, but i’m partial to the boutique market.
We were lucky enough to be in town for the semi-final match between Germany and Spain. Watched the game at this beer garden in Ku’Damm. Very cool because in addition to 90% of the crowd rooting for Germany, there were also about a dozen beautiful women from Spain cheering on their team as well. It certainly added an extra layer of excitement. As a typical American, i didnt see what all the fuss was about regarding soccer let alone the world cup. But being there in town, right in the middle of the townspeople German, and Spanish, I was started to get it. I guess when you have other countries so close it makes it more exciting. Obviously we know that Spain won. Here’s the weird part. After about 30minutes of grieving their loss, the folks at the beer garden decided to GET DOWN. Out of nowhere a dude shows up with a coffin and pulls out his turntables. All of a sudden its BOOM, BOOM, BOOM, and then cats just start lighting off fireworks left and right! Peppered with cries of “DEUTSCHLAND!” When i asked someone why they’d be celebrating after a loss they said “we wouldn’t allow ourselves to lose face. It was still an amazing run.” Ya know what? Ya gotta respect that.
The food, the women, the shops, the culture, the city, everything about Berlin was easy to love. So great to put a face to some of the people we had never met before. Not only shop owners but the other brand owners as well. Until next time Berlin, until next time…

Found this cool little sculpture. Looks like it has something to do with some aviation pioneer, but really i have no clue what its about. Just like it

I don't know who this dude is, but i just had to sneak a pic of him. Looks like the Duke or Viceroy or some shit like that. lol

Very cool to see the ol' surf brand Jimmy Z back in biz. Their gear was amazing when i was a kid. Good to see em' back
That’s all folks…

















